Sandra Estarellas, founder and managing director of Mallorca Tee Time, embarked on this project 11 years ago, in February 2013. After leaving her job as a commercial director at a hotel, she dived into the world of golf as an entrepreneur. Working from home while raising her two children, she created Mallorca Tee Time.
Sandra’s passion for Mallorca, the hospitality industry, and golf led her business to grow steadily (in her words, “almost without even realizing it”). She successfully promoted Mallorca as a premier golf destination, attending specialized trade fairs and strengthening relationships with the island’s golf courses and hotels. From this foundation, her two other projects were born: Golf Pass Mallorca and Smart Golf Travel.
Her extensive experience in the tourism and golf industries has successfully boosted hotel representation in Mallorca, turning her partner hotels into the preferred choice for international golfers.
In November 2023, a celebration was held to commemorate the 10th anniversary of Mallorca Tee Time. Over the past decade, Sandra and her team have more than achieved their goal of recommending and selling golf holiday packages in Mallorca to tour operators and specialized agencies.
Her expertise has provided invaluable guidance to hotel partners, significantly increasing their sales in the golf tourism segment. Furthermore, these partners have seen a reduction in time and staffing costs by leveraging Mallorca Tee Time’s extensive and reliable international network (B2B and B2C).
A Gathering of Mallorca’s Golf Industry Leaders
For all these reasons, the anniversary celebration was attended by influential figures from the Majorcan golf scene, including:
- Bernat Llobera, Area Golf Director at Arabella Golf Mallorca.
- Carmen Zaforteza, owner of Son Termes.
- Kristoff Both, Director at Club de Golf de Alcanada.
- Maria Renart, Manager of Essentially Mallorca.
- Pep Brunet, Golf Commercial Director at Hipotels.
- Angela Krebs, Mallorca Impulse.
- Leoni Wagenmakers, Mallorca Vibes.
- Alicia Polo, Lux The Golf Guide Mallorca.
- Magnus Christensson, from the German tour operator SAM Golftime.
The event was also attended by the majority of her hotel clients, whose brands have been significantly strengthened through this partnership, as well as representatives from other companies that work closely with Smart Golf Travel.
- Iberostar Hotels & Resorts
- H10 Hoteles
- Inmood Hotels
- Hotel GPRO Valparaiso Palace & Spa.
- Steigenberger Hotel & Resort Camp de Mar
- Golf de Andratx
- Golf Son Antem
- Asociación de Campos de Golf de Mallorca
- Impresol
- Wayday Travel
- Backswing Sportswear
The secret of Smart Golf Travel’s success is built on 4 pillars:
- Identifying a hotel’s potential within the golf segment and maximizing it.
- Providing representation at international B2B and B2C golf trade fairs.
- Improving positioning and boosting sales in the highly competitive golf market.
- Generating business leads to facilitate contracting with TOP Tour Operators.
In addition, another key ingredient for success has been adapting to the specific needs of every client.
Therefore, we offer 7 levels of collaboration with Smart Golf Travel:
- Golf package bookings for groups and individuals (Hotel + Golf + Transfers).
- Green Fee reservations.
- Outsourcing of the Corporate Green Fee reservations department.
- Outsourcing of the Corporate Golf sales and reservations department.
- Commercial consultancy.
- Golf Incubator: Consultancy + Manual.
- Marketing Plan.
Do not hesitate to contact Sandra and her team at Smart Golf Travel!